Whirlpools World

RETAILER WH Smith has officially opened Europe´s first InMotion store at Alicante-Elche Airport.

InMotion, a successful pure play travel business, was bought by WH Smith last November, with the reputation as being the the largest airport-based retailer of digital accessories in North America.The new store,which is located in the airside lounge, brings the InMotion concept to Europe for the very first time.

The store design reflects the style of the InMotion stores in America, including a ‘headphone bar’, which will allow customers to test products with their own devices before making their purchase.

The range in store will offer passengers all the products that a customer would expect to find in a consumer electronics store from power banks and adaptors to headphones and products for the home.

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