FCC, the firm that has the concession to deal with Benidorm’s rubbish collection and road cleaning is promoting activities aimed at keeping their staff fit and healthy. The latest example of this was the organisation of a hike for staff and their families on a set route through Benidorm’s city centre. Other activities have included staff football matches while employees can take advantage of a special rate that FCC has negotiated with a local gym. There has also been an anti-smoking campaign, with talks organised and a goal to reduce the number of smokers working for the firm. In December 2016 FCC was certified as a “Healthy Company”, mainly as a result of the firms efforts at improving its owns staffs health.