CHOCOLATES Valor, which was founded in 1881 in Villajoyosa and still has its HQ there, saw its profits increase once again in their last financial year. The trading period from July 2016 to June 2017 saw them selling 117 million euros worth of produce, an increase of 3% while netting a profit of just under 8 million euros. They are the market leader in chocolate bars, with one in every five tablet bars sold in Spain coming from Valor.
Dark chocolate sales have also risen by 10% and sugar free alternatives are becoming increasingly popular. Valor targets itself as an adult chocolate brand, with high cocoa content meaning a dark, slightly bitter chocolate which is becoming increasingly popular and is even said to have some health benefits.