ALICANTE City has had a delegation promoting the city at this month’s Berlin ITB Tourism Fair. Attractions they are highlighting include the beaches, shopping, golf and sports as well as the Volvo Ocean Race and other one off events. The German cruise ship market is also important with FTI Cruises, TUI, Aida and Phoenix Reisen all stopping over at the city. Overall, 2016 saw a nearly 20% increase in German visitors to Alicante City. 13% of German holidaymakers last year chose Spain as their destination with 77% of those citing sun and beaches as the main reason, followed by shopping, both boxes that Alicante can tick.